Every year, corporations have the task of presenting shareholders with an overview of the company’s crowning achievements for the year. Thankfully, people like to look at pretty photos and there is no quicker way of telling a story than through photos.
Annual Reports allow the company to introduce new management and put a face with a name and their environmental portraits help to personalize the company. Companies sometimes choose to share a story about one of their clients in a client profile or perhaps tell the story of how the company started through beautiful imagery.
So what exactly does Annual Report photography entail? Well, a photographer that doesn’t mind working on location and quite often without an assistant due to logistics. It requires someone that is flexible and a problem solver as inveribly, something will arise to challenge your gray matter ( forecast of light snow turns into the blizzard from the Shining!) Someone that stays two steps ahead of everyone else in planning and has locations and sets ready before talent or the big wigs arrive for their shoot.
By the way, if you have never heard the story about the craftesmanship involved in the aging and preparation of the Jack Daniels Barrels, it is worth the read.